With an unpredictable year just gone and uncertainty on the horizon, many people are asking what the landscape of education will look like for providers and learners in 2023.

With education providers working with students to learn the skills they need to boost their pay packets and professional potential, how can learners and providers stay one step ahead of the curve? Read on to find out what trends will be making an impact on the EdTech industry in 2023.

Students signing up to a subscription model of learning


Subscription learning has been a growing trend for some time and could be a cost-effective way for students to gain regular access to education without the need for many different one-off payments. 

A study from Barclaycard found that British people spent £620 a year on subscriptions, whilst a survey from PwC found that Australian households spent $4500 a year on various subscription services. Consumers are keen to keep their subscriptions locked in, and this could be a trend that spills over into the education sector.

There are many pros to learners opting for a subscription learning model. Learners can get constant access to valuable courses without making large, up-front financial commitments. Furthermore, subscription learning suits a gamification model, which can be used to entice students to take on more courses or set up learning goals to work towards.

Greater focus on hybrid learning


As large companies buy up valuable office real estate, some have questioned whether the work-from-home trend will continue. However, with studies finding that working from home can boost wellbeing and increase productivity, it’s likely that a hybrid model may emerge as a natural compromise. 

This trend could also be reflected when it comes to the education sector. For employees receiving in-work training, having a balance between in-person and online learning could be the ideal mix going forward. 

Providers looking to entice learners to enrol in their courses may find that a blended approach can appeal to those who want to get the best benefits from both in-person and online learning.

Providers using AI to their advantage


ChatGPT caused an uproar in 2023 when it was revealed that students were relying on it to write AI-generated essays that were indistinguishable from ones written by real people. However, rather than becoming an enemy of education providers, AI tools like this could have a positive impact. 

Most notably, ChatGPT is a great shortcut for teachers who are short on time. A teacher interviewed by Education Week described how they could generate multiple examples of paragraphs written in different tones using ChatGPT in order to show students how to vary their writing depending on the audience and intent. 

Meanwhile, FE News pointed out how neurodivergent students can use ChatGPT to reword or rearticulate questions or texts to make them easier to understand. This is ideal for providers who use online learning, as it can act as a constant answer to questions or solve any confusion around tasks for distance learners who might not have 24/7 access to a teacher or tutor.

AI can also be used to auto-generate closed captions, which can help students engage and understand content in an online setting. With a variety of new note-taking AIs hitting the market, both learners and teachers can quickly search for specific information in seconds out of an hour-long lecture or learning session. 

The main takeaway when it comes to AI is that it’s a fast-growing area that will affect every industry and business, and education is no exception to that rule. For providers who want to stay ahead of the curve, understanding how they can use AI to their advantage is vital.

Learning based on delivering positive career outcomes and inflation-busting pay rises


Although countries like Australia may dodge a recession, large nations like the US and the UK are predicted to have economic downturns in 2023. This means that students might look to education as a way to boost their salaries in a cost of living crisis, with learning giving them a chance to step up to higher salaries or new, higher-paying jobs in the next 12 months. 

Learners in the UK will be looking to give their employers more reasons to boost their pay in order to keep up with their salaries in the face of huge drops in real wage growth, whilst those looking to take advantage of record numbers of vacancies will want to give their CVs a boost in order to find the most lucrative work possible.

Worldwide rises in inflation mean that providers around the globe will need to show learners how they can help them access inflation-busting wage rises and job roles and give learners a clear idea of the job outcomes they can expect from courses. Putting a focus on practical, effective courses that are focused on specific career outcomes might be music to the ears of learners in and out of work.

Providers who want to make the most out of the next 12 months and engage learners in new and interesting ways have plenty of ways to do it.

Keeping an eye on the trends set out in this article can help you to be one step ahead of the biggest learning trends and connect with more learners in 2023.

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Joshua Stoneham

How Can Education Providers Maintain Student Urgency To Learn During Quiet Periods?

Claudia Reiners
December 16, 2022
Blog

How Can Education Providers Maintain Student Urgency To Learn During Quiet Periods?

ff50dd2bf28e8119a7da0b56e2161f29?s=50&d=mm&r=g Joshua Stoneham

During quieter periods of the year, it can be easy to take your foot off the gas and miss opportunities to engage with potential learners.

When it feels like urgency to study is dwindling, tweaking your messaging and finding different ways to prime students to take on new opportunities to learn can be an effective solution. In this article, we’ll go through some key ways you can boost student urgency, even during the quietest parts of the year.

When are ‘quiet’ parts of the year?


Traditional higher education delivery roughly follows significant events in the year, with terms being built around holidays and national celebrations, such as Christmas.

As in-person learning needs to respect teachers’ annual leave and public holidays, this can mean that students often cannot get full access to education around the festive period.

Education providers can feel that it’s not worth ramping up marketing and outreach efforts in this period, as students may be uninterested or simply too busy to enrol on courses.

However, showing that you can support students’ higher education-related needs throughout the year through online teaching can be valuable. Providers can still maintain student desire to study throughout the year through any period, provided they have a laptop, computer, and internet access.

For young people and learners who are used to distance education, there no longer has to be a quiet period when it comes to improving professional and academic performance.

Many learners have become used to learning on their own time, accelerated by the COVID-19 pandemic and previous lockdowns, with the impact of COVID-19 meaning that a traditional education system or learning strategies that’s based strictly on a set calendar could be an outdated approach for many students.

With this in mind, trying out new engagement strategies year-round may yield more results than expected.

Target your most valuable users


It can be easy to keep your messaging the same through quieter periods, and it can feel wasteful to use valuable time on new marketing or outreach campaigns when you’re unsure of the returns they’ll offer. 

However, simple tweaks can revitalise your outreach and put you on the radar of students. One of the best ways to do this is by choosing the most valuable learners to you and focusing on driving interest up from learners who are more likely to convert or are converting in course areas that are the most valuable for you. 

During quieter periods, spending time trying to get learners to take on courses in low-converting areas will be even harder. Pick your battles and focus on easy and valuable wins. If you notice a conversion dropoff in certain periods, target the learners in subject areas or courses that typically drop off the least. Those who are keen to find out further information about the learning process and online learning courses you provide will offer the most rewards during leaner conversion periods.

Using YOY data to work out which users are the most valuable during quiet periods can be a good way to choose who you want to target. If you know that you’re pushed for time ahead of any periods of extended leave around Christmas, or other quieter parts of the year, have a strategy that focuses your time on where it can generate the most value. This can be more effective than casting a wide net and trying to target all of your users.

It’s also a good idea to think about what style of marketing initiatives to use to target these kinds of users with. Sales enablement content that’s focused on bottom-of-the-funnel users is great to use when targeting likely-to-convert users. Pull resources away from top-level search content, as this is best suited for targeting low-converting users who will have less time during busy personal periods, such as Christmas, to learn more about you.

Prime learners for busier times in the year


Quiet parts of the year can sometimes be followed by busier times in the year, when providers and education institutions may see above-average engagement levels from learners. With this in mind, it’s a good idea to be one step ahead and prime learners during the quieter period.

For example, providers will often target users in January, as learners may be looking to take new steps to build knowledge that will help them excel in their current role or open up new job opportunities.

Helping them understand the learning resources they can access and the e-learning opportunities that will help them achieve available professional development goals ahead of time may energise learners to access learning platforms, even during quieter periods.

Using January as an example, providers may find more success by starting their new years messaging before the new year actually begins. During the festive period, providers will often struggle to find a hook or a key reason as to why students should start learning in that period. Telling users that they can set themselves up for the new year by enrolling on courses that begin in January is an exciting and engaging message. 

During January, your competitors are likely to be sending potential learners the same messages, making it difficult to stand out during a busy marketing period. By getting one step ahead and marketing courses that begin in January during the festive period, you’ll be at the forefront of learners’ minds come the new year.

This method also works for any other periods of quiet that are followed quickly by higher-than-normal conversions.

Highlight to users the benefits of enrolling or studying during quiet periods


Often, trying to get students to convert during a quiet period can feel like a hard sell, but it’s worth bearing in mind that there are some benefits to starting a course during quiet periods. 

With the Christmas period as an example, providers can demonstrate to users why December can be a great time to begin a course. Online courses are a great way to fill in a month that can often feel quite empty up until Christmas day itself.

Starting face-to-face courses can be more difficult over this period, but distance learning can provide a great learning opportunity and learning experience for students over the festive period. Some might find that with a good internet connection and some spare time, studying in December is actually the best learning experience for them.

Furthermore, Christmas is a time when employees tend to take the most annual leave, meaning that there’s lots of time to study or take on a part-time course. For those who don’t have to travel far to see family, the festive period can be the perfect time to learn new skills and get a head start on the new year.

Taking part in online education in a quiet space and using online education and digital learning tools can be ideal for some students over the festive period. 

Additionally, learners who are spending the festive periods alone may find that remote learning can be a positive way to boost well-being and improve mental health during a period when social interactions may be few and far between. This is especially true for any remote education that involves larger groups of students who may need to work together in a virtual learning environment.

This kind of messaging is also appealing to users who are more likely to convert or who place high levels of value on learning and upskilling and are keen to take online classes and set up positive learning outcomes for the new year.

For those who are always on the lookout for new courses and online resources, messaging around the opportunities presented by the festive period could be the piece of outreach that helps you to stand out effectively against other competitors.

Quiet periods can be a challenging time, and it can be difficult to come up with an engagement strategy that cuts through.

By using the tips we’ve suggested, you can find opportunities and get through to bottom of the funnel users who are likely to convert. Tweaking your strategy can ensure that even the quiet parts of the year are never totally silent.

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Claudia Reiners
Head of Strategy

Could a Subscription Model be The Future of Learning?

Claudia Reiners
November 1, 2022
Blog

Could a Subscription Model be The Future of Learning?

ff50dd2bf28e8119a7da0b56e2161f29?s=50&d=mm&r=g Joshua Stoneham

Subscription learning is an exciting approach to learning that education providers can introduce to learners as a way to boost urgency to learn, student engagement, and establish a pattern of lifelong learning.

In this article, we’ll go through some of the benefits of subscription learning and weigh up whether this learning style could be the future of higher education.

What is subscription learning?


Subscription learning is a style of education delivery where students will pay a monthly or yearly fee to get access to a wide range of courses and educational content. 

Experts predict that this approach to course delivery could grow in popularity and follow a model similar to subscription services such as Netflix and Spotify as a financially sustainable way to get access to educational content at any time. 

Recent research from PwC found that Australians spend an average of $55 per month on entertainment subscriptions, demonstrating that most consumers are already comfortable with using a subscription model. 

If you’re an education provider, you might be wondering whether it’s worth investing in this style of education delivery, or if you already use it, you might be keen to find out more about how to grow your subscriber base.

What are the core benefits of subscription learning


Subscription learning can be a powerful tool for education providers and offer additional opportunities to increase student enrolments and improve learner engagement. This style of learning delivery can also offer benefits to education providers in other ways as well. 


Allows providers to give learners access to the latest content

When education providers are seeking to connect with learners and show them their latest educational content, it can be hard to know how and when to target new users. Sometimes, the times when new courses become available or providers update current courses don’t coincide with periods when learners are keen to enrol on a new course.

Subscription learning helps to fix this issue. This is down to the fact that providers can make learners aware of upcoming or improved courses whilst a learner is taking part in a course. Alternatively, if providers know that a course will be added to their library in the next few months, they can suggest that as a course a learner can take on once they’ve finished their current course. 

The key here is that providers can have a subscription base that they can target with new course content, confident in the knowledge that these learners have a vested interest in finding new and interesting content from you as a provider. 

Instead of retargeting former learners with new course content months after they’ve completed their course with you, you can suggest to current users you know will still be keen to take on new courses as part of their subscription.


Allows learners to plan learning that aligns with their career and financial goals

For learners who can see a clear path ahead of them regarding career progression and career-related financial goals, subscription learning can be an ideal choice for them. Education can be a key tool in boosting wages, and this is a key factor for learners considering taking on courses during the current cost of living crisis. 

One of the key benefits of offering a subscription learning model is that you can demonstrate to users how they can take on certain courses in an order that matches their career goals. If a learner has already subscribed to you, it’s simpler to predict what kind of courses they’d like to access over the period of a year or more.

One way to predict how a subscriber will behave is by getting them to complete a survey before they start the subscription that asks them what level they are at currently in their career and what level they’d like to reach. 

Once you have that knowledge, you can set up a learning schedule or provide them with course suggestions over a period of 6-12 months, ensuring that they’re aware that you have their long-term goals in mind whilst also giving you the ability to predict enrolment rates to courses reliably.


Improves student urgency to learn

Research conducted by Candlefox found that post-pandemic, student urgency to learn was at an all-time low, meaning that learners may need more encouragement to take on new courses. You can increase student urgency to learn by demonstrating the positive outcomes of course completions, outlined through testimonials and other key selling points, and show students how they can spread out their learning over a subscription period.

Instead of trying to convince new learners that now is the time to choose a new course, you can suggest to subscribers a series of courses that could be completed over an extended period. 

Additionally, you can suggest relevant courses that can be taken within their subscription period once they’ve already completed a course with you. Giving them unlimited access to new content could inspire them to take new approaches to upskilling and e-learning and see the opportunities for professional development.

The key way this can increase the urgency to learn is that it makes the process of taking on a course more natural and gives the learner time to think about which courses they’d like to do next whilst studying within a subscription model. As the user will have already been considering how they can get the most worth possible out of their subscription, they’ll already be open to hearing about and enrolling in new courses you have available.


Encourages microlearning and gamifies learning

Taking on learners in a subscription model means that you can set learning goals and ‘gamify’ their learning process. In the same way that you would set learning goals, adding a level of gamification can boost engagement and improve learning urgency to access an online course. 

In practice, this could take the form of interactive tracking tools, which the learner could use to see how much progress they’ve made or how close they are to achieving the learning goals they’ve set out. This also couples well with encouraging students to take part in micro-learning, whereby they take on engaging short courses designed to boost skills in a specific area. This is a fast-growing area of learning, and subscription learning complements this model well.

Gamification can be a powerful tool for providers to use. Teachers who introduced gamified learning found that creating voluntary learning ‘quests’ for students saw an increase in engaged learning of 300%. Gamified learning experiences like this show the potential that this learning style could have for education providers looking to boost student engagement and interest in their online education courses, which could dramatically improve customer retention rates and lead volume.

Are there any downsides to this learning model?


As with all learning delivery options, there can be some downsides as well as upsides. Although there are many positives to subscription learning, providers may run into some common issues down the line.


Significant commitment from learners needed

One of the main obstacles of this model is that it requires learners to give a significant amount of time and money over an extended period. Accessing online learning content with a monthly subscription fee might be ideal for some learners, but it’s important to bear in mind that there will always be learners who don’t want to commit to learning over a long period. 


Less freedom to explore different courses

If your course library is very large, you may not run into this problem, but for smaller providers, learners may feel restricted in the range of courses they can explore. If you’re a large provider who can give learners access to a high volume of courses or you can offer comprehensive coverage of courses in a particular area, this may not be an issue, but this issue could arise for smaller providers looking to use this model.

Is it the future of learning?


Overall, subscription learning is an exciting and interesting course delivery style that could benefit education providers. Much like the success of entertainment subscription services, it could be time for the education sector to use a payment model that’s more in line with the spending habits of everyday consumers. 

It could be a solid revenue stream for the right kind of provider, but it may be ambitious for all providers to expect this to be the main business model they rely on. However, it’s worth noting that for smaller providers, convincing learners to commit to you long-term if you have a limited course library could be difficult. Providers would have to ensure that they’re demonstrating value for subscribers as much as possible in order to fully maximise the benefits of using this model.

A subscription model is one of many styles of education delivery that could help to boost student engagement and generate a higher volume of enrolments.

Thinking about unique ways to connect with learners and deliver high-quality courses can be a vital tool for providers who want to establish themselves as leaders in their space and outpace their competitors. If you feel that you want to boost enrolments, offering services like subscription learning could be the key to unlocking greater success down the line. 

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Claudia Reiners
Head of Strategy

How to Write Course USPs That Capture Student Enrolments

Claudia Reiners
September 28, 2022
Blog

How to Write Course USPs That Capture Student Enrolments

ff50dd2bf28e8119a7da0b56e2161f29?s=50&d=mm&r=g Joshua Stoneham

Course USPs help you stand out above your competitors and connect with users, as you demonstrate your ability to offer them something that they can’t get anywhere else.

Finding ways to present and leverage your unique selling propositions can make a huge difference when it comes to converting potential students. Showing students what makes your courses special can allow you to become a leader in your space and break ground where your competitors haven’t so far. 

In this article, we’ll go into some of the key ways you can do this and get immediate results.

What are USPs?


USP stands for unique selling proposition and can be used to describe any exceptional quality of a course, product or business. Whether it’s in marketing, manufacturing, or education, understanding and communicating unique selling propositions is an effective way to get through to customers the reason why you’re the best fit for them.

An example of this outside the education sector could be a small business that targets customers with relevant marketing messages that highlight strong, unique selling propositions which alleviate pain points they may have experienced with other retailers and solve customer needs. Overall, this could help to improve customer experience and create a business model that focuses on longevity and durability that bring in new customers in the long run.

In the education sector, course USPs could cover a variety of areas within your marketing strategy. For some providers, their prestige and reputation within the education sector can be a USP in itself. If you’re a smaller provider, unique selling propositions could be around flexibility, course delivery options, or learning tools that are unique to you as a provider. Spend some time brainstorming common themes within your courses, as you may find that there is a common mission statement that you can build on.

A good way to treat your company’s USP and courses is to think of it like an elevator pitch that shows what specific benefit there is for potential customers and which pain points you hope to alleviate for your target market.

The key defining feature of a USP is that it should answer the key question posed by your target audience: “Why should I choose this course and provider?” It should show the qualities that make you special and the best choice possible.

Do USPs make a difference?


You might think that your courses speak for themselves, and students will see the benefits of your courses easily. However, it’s good to consider making your course USPs as obvious as possible, as students might not be willing to give you the time needed to scroll through lots of information. 

Our student sentiment index found that students’ urgency to study is currently at an all-time low, with 71% of students saying that they planned to study within the next 12 months, a drop of 8% from 2020. This means that students need more convincing reasons than ever to study, which are put before them in a way that captures their attention and makes an impression straight away. 

As providers are now catering to students who are less likely to take a step towards studying, effective USPs are vital for communicating course benefits.

Identify what makes you special as a provider


One of the simplest ways to write course USPs that capture student enrolments is to determine the key attributes your courses offer that allow you to stand out from competitors. 

These attributes should be present and clear in your digital marketing efforts, as well as in your content marketing, social media, and site landing pages

Below are some examples of unique selling propositions that can be used as effective templates or jumping-off points.


Is your course delivery different to competitors?

How your course is delivered can be a key differentiator you should communicate to learners. This can be a make-or-break factor for many learners, as the way in which a course is delivered heavily impacts the accessibility students have to learning. 

Suppose you can offer hybrid or fully online courses. In that case, this could be an essential factor for your potential learner base to consider and be the perfect area to build unique selling propositions around. This is backed up by recent data from the Voice of The Online Learner Survey 2022, which found that 94% of students now have a positive view of online learning, an increase from 86% prior to the beginning of the pandemic. 

But it’s not just about telling learners you offer unique course delivery options, such as hybrid or online learning. It’s also important to think about how course delivery could fit into your learners’ personal lives, as this is a great way to find brilliant USPs and improve your marketing campaigns

Does your course delivery allow for maximum flexibility? Do you have case studies to back up your USPs that demonstrate how your course delivery was the perfect fit for a large portion of your previous students? Starting with questions like these and working backward to find the perfect USP that sums up the benefits of your style of course delivery could give you the chance to capture far more student enrolments in the long term.


Do your payment plans reflect the needs of your students?

Another potential area to focus on building USPs around is how students actually pay back course costs to you. 

Sometimes, the fact that a course is lower cost or better value can be a USP in itself, however, having a unique approach to repayment can also be a unique selling point to potential learners. 

With average earnings down and a worsening cost of living crisis, giving students peace of mind when it comes to repayment can be a solid area to focus on. If you have a repayment model that allows for flexibility and takes individual needs into account, you can build out USPs around this. This approach can help to boost enrolments, not least because it positions you as a provider who genuinely cares about its students and wants them to see learning as a blessing and not a burden, 

Remember that unique selling propositions are designed to help a potential learner understand what makes you special. If you feel that your repayment system is set up in a unique way that might be kinder or more flexible than your competitors, let your learners know.


What outcomes and results can you offer?

When you’re aiming to craft USPs that make an impact, focusing on outcomes and results is an excellent way to connect with learners. 

If you’re aiming to find leads for premium courses, focusing on how your courses can lead to lucrative career opportunities, professional development, and open up new and exciting job roles can be an effective value proposition.

If you don’t have case studies or data to back this up, suggesting typical paths or career opportunities that come after completing a course can be enough of a foundation to build a solid USP on. This works especially well for accreditations or certificates that are required to start certain job roles. 

If you do have data to back up your unique selling propositions, this is a powerful way to cut through the noise and stand out. Building up skill sets and becoming qualified is a proven method to advance career opportunities and increase earnings.

USPs help you stand out from the crowd in your marketing efforts and attract high-quality students that are likely to convert. 

Spending time understanding the benefits you offer and knowing what makes you special as a provider is the best way to craft genuine and strong USPs. These can drive up student enrolments and help you to get a competitive advantage and higher market share within the education sector.

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Claudia Reiners
Head of Strategy

How Education Can Boost Wages and Solve the Cost of Living Crisis for UK Workers

Claudia Reiners
May 20, 2022
Blog

How Education Can Boost Wages and Solve the Cost of Living Crisis for UK Workers

ff50dd2bf28e8119a7da0b56e2161f29?s=50&d=mm&r=g Joshua Stoneham

With UK inflation at its highest level in nearly 30 years and wages stagnating, education must play a role in training and upskilling workers to fill higher qualified roles.

A healthy job market and a growing appetite for remote working has led to an increase in opportunities for UK workers. Our economy follows a natural cycle – as jobs and skills demands rise, education and training must also increase. 

Therefore, training providers are well-placed to help workers upskill and reskill – unlocking higher-qualified occupations and salaries.

Below, we’ll delve into ways education providers can help learners grow their careers and wages in a way that keeps up with, and even supersedes, the rising levels of inflation.

An unrewarded workforce


Despite employees’ hard work throughout the pandemic, staff are now economically worse off, and are facing less financial support going into 2022.

UK workers saw their wages rise by 3.8% at the end of 2021. However, this statistic actually resulted in a wage cut of -0.8% when accounting for inflation.

This shows no signs of improving either. The Bank of England says high levels of inflation could take years rather than months to improve. Workers can no longer rely on hard work alone to boost their take-home pay, and will need to turn to other methods to guarantee themselves a positive salary boost.

Workers seeking higher-paying flexible jobs opportunities


Despite insufficient wage growth, some professionals are able to boost their salaries by entering an employee-tilted job market. 

The ONS reported that since there are 1.3 million vacancies in the UK, employees can be pickier and more demanding when it comes to salary, flexible working, and other benefits. 

Additional data from YouGov shows that one in five UK workers want to work completely from home and nearly half (43%) saying that they prefer to work from home at least some of the time. 

British workers unhappy with their current wage and working situations will find themselves searching for new roles – that include rewarding work, flexible working environments and financial increases – elsewhere in the near future. 

Regional wage disparities in the UK will also cause workers to use remote working as a way to source higher wages from companies in other regions of the country. 

Those working in London take home a median weekly salary that is £181 higher than those working in the North-East of England. This statistic clearly demonstrates a geographic imbalance when it comes to labour remuneration. 

Remote work opportunities could and can be the key to helping lower-paid workers access high-paying jobs from businesses elsewhere.

Education as a tool for new employee opportunities


Although the current employee-centric job market may alleviate some wage concerns, there is a better solution to combating career stagnation and inflation. 

Further study can help more workers unlock new skills and qualify for higher positions and salaries. 

Those who have a higher level of education can expect higher earnings in their career. The IFS found that those with a university degree will earn 20% more over their lifetime than those without one. 

Education providers can utilise this trend to demonstrate the impact of further study to potential learners. Any qualification will have a positive impact on earnings and enable workers to vie for higher-paying occupations.

Benefits aren’t just limited to longer-term courses. Short courses can be an essential tool in helping employees find flexible and lucrative employment opportunities. 

For employees who want to use remote work as a way to find more lucrative remote employment, micro-courses and fast-paced skills training will give them the edge they need to nab their desired roles.

Today’s employers are seeking workers with more diverse skill sets. A survey conducted by Glider.ai found that employers were 2.6 times more confident to hire remote workers if they passed specific skills tests.

From another perspective, employers wanting to keep staff by offering higher wages can benefit from implementing training courses as well. 

For some companies, it can be challenging to justify wage increases if there isn’t a guarantee of improved productivity. However, providers can demonstrate how targeted and precise training can ramp up productivity, therefore allowing them to subsequently increase wages and retain staff.

By setting up dedicated programmes designed to increase productivity and knowledge, employers can fast-track wage progression in a way that rewards both the company and employees alike.

Education providers can play a pivotal role in helping ambitious employees increase their salaries through further education and training.

In an uncertain workplace, employers and employees alike can rely on education providers to provide the route towards higher wages and more rewarding work.

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Claudia Reiners
Head of Strategy

How to Demonstrate the Benefits of Self-led Learning to Companies

Claudia Reiners
April 14, 2022
Blog

How to Demonstrate the Benefits of Self-led Learning to Companies

ff50dd2bf28e8119a7da0b56e2161f29?s=50&d=mm&r=g Joshua Stoneham

As lifelong learning becomes the norm – not just a trend – we ‘ll see a shift towards ‘self-led’ or ‘self-directed learning’. 

Learners are looking for more autonomy over what and how they learn, and education providers, as facilitators of learning and training, should be there to support them.

Employers are always looking for new ways to boost productivity through training but are often unsure how to achieve this goal. This presents a unique opportunity for training providers to step in and be the subject matter expert. 

Below, we unpack strategies that providers can use to develop mutually-beneficial partnerships with businesses of all shapes and sizes based on this unique learning style.

What is self-led learning?


Driving positive student outcomes should always come first in all forms of learning – and self-led learning is no exception.

The main principle of self-led learning is that learners have full ownership of their education. This applies to the speed at which they complete a course or module, which topics or courses they choose, and how they learn (distance, in-person, workshop-led, etc.).

The self-led learning model unlocks greater student engagement, promotes enjoyment of learning and increases chances of course completion. It gives students control of their own learning, helping them make the best choices for them.

What are some of the benefits of self-led learning for employers?


Self-led learning has a wide range of benefits for students, which naturally benefit their employers too. 

Below, we’ll walk through three key benefits and explain how you, as an education provider, can better communicate these to companies looking to upskill their staff.


Encourage greater engagement

LinkedIn’s Workplace Learning report revealed that over 40% of Gen Z and Millennial workers and over 30% of Gen X and Baby Boomers wanted “fully self-directed and independent learning.”

The study demonstrates that learners are eager and willing to guide themselves when it comes to training. 

A training programme that is highly engaging and well-chosen enables learners to start exercising the new skills they’ve acquired immediately. With a well-designed training regime, both employees and employers reap the benefits sooner. 

With reports like the one from LinkedIn showing that employees of all ages are crying out for learning that puts them in the driving seat, it should be straightforward to explain to employers that this approach will be more likely to lead to an increase in course engagement. 


Deliver faster, relevant training

Identifying which training courses provide the most value to your employees can be time-consuming. If a course ends up being a bad fit, it can mean previous time and resources wasted.

Therefore, it’s essential to explain to companies that self-led learning can reduce this risk. 

Generally speaking, employees are more tuned into their development needs than learning and development (L&D) teams. The self-led learning method ensures that learning is integrated with each employee’s professional goals and objectives – and by default, the wider company’s mission and vision. 


Foster a culture of learning

The CIPD’s Professionalising Learning and Development report found that 98% of learning and development practitioners wished to develop a positive culture for learning, but only 36% felt like they’ve actually developed one.

There are a number of factors that contribute to this misalignment:


  • Employees who are asked to undertake training in areas not of interest or unrelated to their discipline may feel like learning is more of a chore than an opportunity.
  • There is no established professional development structure, or employees receive no support from their L&D teams. Even the best of employees, who have a clear understanding of their training needs, will need to work collaboratively with L&D teams to develop and implement a training plan.

A culture of learning in a workplace is born from a love for continuous learning. This means that every employee, regardless whether they’re in management or not, knows how to identify and implement training programmes that help them achieve their long-term career goals. 

This bottom-up, as opposed to a top-down, approach to learning and development, is the cornerstone of a healthy company culture.

How to help companies plan a self-led learning strategy


As a trusted training provider and subject matter expert, your job is to help employers understand the true impact that a new style of learning or training will have on their team, overall workforce and company direction.

As you build a relationship with employers, you may find yourself advising on how best to build a self-led learning strategy. 

Below are a few tips you can give to employers in order to help them achieve this.


Encourage information gathering

The first step for employers is for them to speak to their staff and discover which areas they’d like to upskill in. Employers need to work with their leadership team, management and workers to identify key training areas – often, different areas for different teams.

While this is happening, it’s equally important to establish two-way channels for employees to provide training feedback and suggestions. 

Employees, particularly those not in leadership or management, may seek guidance from other team members and managers. For those taking initiative, ensure they have easy access to L&D teams for seamless and faster training implementation.


Identify key results

As a training provider, you may be asked to help employers define the results and outcomes. 

Here, you’ll need to develop a strong understanding of their core objectives: are they looking to upskill to plug a temporary skills gap? Or do they want to overhaul their company’s approach to learning completely? 

This is important to define, as self-led learning can be applied in different ways. 

Self-led learning can be excellent for boosting motivation and interest within the company. On the other hand, it can be used as a platform to build out a new employee-led learning programme. 

Understanding the short and long-term goals of a business will allow you to identify the best ways to apply self-led learning, driving the best possible results.


Help them to revise and reflect

The great thing about self-led learning is that it can be turned on and off as needed. It can be a supplement to other styles of learning or can replace the entire training process entirely. 

The key is to help businesses learn from the initial implementation process and trial. It might be the case that a section of the staff prefers more traditional teaching methods, or that workers struggle to make time for learning. 

Bumps in the road don’t mean it’s time to abandon ship, and education providers need to help employers fully understand what’s working and what’s not.

Self-led learning is an exciting and rewarding approach to learning that can boost employee morale, motivation, and engagement, which has a knock-on effect of increasing company profits and retention.

Self-led learning may need a more nuanced approach, but like all workforce training partnerships, guarantee a steady stream of students in the long run. 

If you’re curious to learn more about how education providers can provide bespoke solutions to students and employers alike, get in touch with Candlefox today.

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Claudia Reiners
Head of Strategy

How Providers Can Create an Immersive University Experience for Distance Learners

Claudia Reiners
March 17, 2022
Blog

How Providers Can Create an Immersive University Experience for Distance Learners

ff50dd2bf28e8119a7da0b56e2161f29?s=50&d=mm&r=g Joshua Stoneham

With 50% of students now opting for online study over blended and in-person only learning, universities have an excellent opportunity to raise their game and ensure that distance learners are getting the best education experience possible.

But what are some of the best ways to do this, and how can universities optimise their approach?

Create a stronger connection between education and industry


One of the best ways to make a student’s learning experience more immersive and rewarding is to place employer and industry engagement at the heart of their tuition. Distance learning can sometimes mean that students miss a connection with a new town or city with different industries, but this can be remedied through a few different strategies.


Speed dating scenarios with employers

A university in Canberra, Australia, set up a programme where students have short meetings with a wide range of employers in one sitting. Similar to the format of speed dating, the idea was to give students an insight into many different employers and industries, allowing them to form opinions on which appealed to them the most.

The main benefit of this exercise was to help students tackle the overwhelming task of understanding different industries and the wider job market. Sometimes, students can be so busy with their studies that it can be hard to fit in time to research employers and future job opportunities.


Networking sessions and digital industry experiences

Setting up virtual networking events can be an excellent way to improve engagement amongst students and offer them an immersive networking opportunity.

Recent data shows that in London and the north-west of England, around 66% of students find work close to where they studied and stayed in their university town or city. Conversely, the same study found that just 44% of students in the south-west of England ended up working near their university, and 42% of students in the East Midlands stayed in the area. 

Universities providing distance learning have a significant advantage, as they can connect students with employers in a digital setting through online networking events. This allows students to interact with potential employers from all over the country and even worldwide. This opens them up to a huge range of opportunities and encourages them to look further afield than their local area. 

Working with industry leaders in a virtual setting can be vital for high levels of post-education employment. We put work-based learning and digitally delivered industry experiences as one of our top four solutions for providers looking to increase the scope of their digital education delivery.

Helping students learn from each other


Focusing on delivering education that focuses on student interactions with each and alumni can help you to give your students a learning experience that keeps the social element of in-person learning. 


Peer-to-peer learning

Encouraging students to learn from each other can be an excellent way to enhance a distance learning experience — the key is to encourage and facilitate as much discussion as possible. 

For in-person learners, interaction can be a bit more straightforward and self-led, as you can have asides and personal conversations without involving the whole class, but online lecturers can easily organise virtual breakout sessions and group activities within seminars as well. 

It can be difficult to facilitate fluid virtual meetings with large groups, so mixing it with a more agile format of discussion can give students a learning experience more akin to in-person learning.


Alumni and older student-led mentoring

Keeping your alumni engaged and involved with new and potential students can help create a seamless pipeline of eager learners. This can be incredibly useful for lead generation, and it can also allow you to make students’ learning experience more immersive and commutative.

Using mentoring programmes, either with older students who can pass on knowledge to first or second years or through involving alumni with a particular module, can be an effective way to feel connected to course content directly.

King College London matches students with alumni mentors for a six-month period over the academic year, where pairs are encouraged to meet once a month. 

For providers who administer distance learning, you may find it much easier to get talented alumni to commit to becoming a mentor, as the student sessions can take place digitally. This means that there’s no issue of location, and the impact on the spare time of your alumni is minimised.

Distance learning can rival and even supersede the immersion of in-person learning.

Through using dedicated and well-thought-out methods, distance learners can get the best learning experience possible.

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Claudia Reiners
Head of Strategy

3 Strategies to Help Providers Establish a Lifelong Learning Partnership with Employers

Claudia Reiners
February 23, 2022
Blog

3 Strategies to Help Providers Establish a Lifelong Learning Partnership with Employers

ff50dd2bf28e8119a7da0b56e2161f29?s=50&d=mm&r=g Joshua Stoneham

Establishing long-term partnerships with employers is an excellent way to guarantee a steady stream of reliable and eager students.

These partnerships enable you to predict how many new students you’re likely to take on and when, streamline your enrolment process, identify which emerging and in-demand skills your client will need ahead of time, and build new courses to solve these skills gaps.

But what is the best way to build these partnerships? How do you best communicate the benefits of lifelong learning to employers?

In this article, we’ll go through three key strategies to build a resilient and robust relationship with clients based on the principles of lifelong learning.

What is lifelong learning?


Lifelong learning is an approach adopted within the workplace that centres around the idea that professional development should be more than one-off courses – proper training programmes should build the skills and knowledge of workers throughout their entire career.

Education providers should collaborate with employers to provide consistent and relevant training suited to each company’s needs, that can be then ascribed to individual employees. 

Rather than filling in skills gaps when they occur, a provider will be able to help a company prevent emerging skills gaps in the first instance.

Additionally, employers will be able to build a culture of lifelong professional development, helping their workers realise their true potential.

What are the benefits of lifelong learning for companies?


The best way to entice clients into taking on lifelong learning practices within their workplace is to demonstrate its benefits. 

Companies that build and invest in long-term plans to upskill their workforce will see improvements in several areas, including retention, acquisition and company morale. This, in turn, can lead to higher productivity and increased profits.

Here are three key benefits:


An increase in retention

Keeping highly productive and valuable employees should be the aim of any company. But it’s all too easy to let good talent slip through the cracks and move onto new places.

Some employers will have trouble nailing down the key reasons why they struggle to keep employees for longer periods of time. This can be a serious issue if they can’t find a way to get on top of it.

According to the latest research, the average cost of replacing an employee earning £27,000 a year can be as much as £11,000.

Research from LinkedIn shows that establishing a dedicated and long-term training programme can help prevent significant turnover. The research has found that 94% of employees said they would stay at a company longer if they invested in their career. 

As COVID-19 has demonstrated, there is still room for improvement training across every workforce. Education providers can be more proactive in approaching, and assist companies to see the big picture and understand the financial incentives of establishing a culture of lifelong learning.


Attracting new talent

Lifelong learning is an incredibly useful tool for recruiting the best talent to your company. 

A survey from Forbes found that 86% of workers said that they would change jobs if it meant there would be more opportunities for professional development. 

Therefore, a company that invests in ongoing professional development will have a competitive advantage in the labour market. Those who offer and promote lifelong learning may find themselves sourcing – and even poaching – valuable talent from their competitors. 

The impact of lifelong learning on attracting and building a wealth of talent is undeniable. Providers should leverage these benefits to form meaningful, two-way relationships with employers.


Protection against staff shortages

A third of UK businesses experienced a shortage of workers last year, with the most common reasons being a lack of new and qualified applicants. 

Skills and worker shortages can damage morale and stretch resources within companies. The same survey revealed that over 60% of businesses reported staff working longer hours to make up the difference.

Providers should look to demonstrate how companies can train from within in order to mitigate the risks of staff shortages. 

Together, providers and employers can establish a clear professional development path for each employee. Employers who plan to upskill employees will be better positioned to adapt and solve unexpected skills shortages. 

How to sell your lifelong learning programmes to companies


After explaining the benefits of lifelong learning to companies, it’s important to understand how you can grow and scale the courses you provide to grow alongside them.


  • Understand their goals and needs for the next month, year or decade

    Companies can scale at high-speed rates, and being able to cope with new employees, new departments, and new educational needs will be vital if you want to establish a long-term education journey with them.

  • How can you help them to scale?

    The key strategy is to understand where the company sees itself going and demonstrate how you can keep pace with their emerging demands. Before approaching employers, know exactly which courses you will be able to deliver and which courses you plan on developing soon. This will streamline and strengthen your initial conversations with them.

  • Where are they looking to build talent?

    Speak to representatives of the company about what their overarching vision is and align your mutual goals to this. A brick-and-mortar store that only needs training in specific areas might also benefit from training with UX design and web development down the line if they choose to move into e-commerce.

How to provide the best plan possible


Once you feel that you’ve explained the benefits of lifelong learning to a potential client and have established the critical points of growth and expansion they will be focusing on, it’s time to provide them with an in-depth, tailored plan.


Build out from case studies from previous clients

If you’ve worked with similar companies before, or have seen success in establishing a lifelong learning programme with other clients, use this as a base to work from. 

As you learn more about the business’s unique needs, you can begin to tweak your programmes to better suit your new client. 

Employers and companies alike want to know your success with implementing lifelong learning programmes. Demonstrate your previous wins through testimonials, case studies and media kits. 


Learn and use industry knowledge

Find key examples of companies who have the best reputation in the industry and become an expert on the best courses, skill areas and practices for employees in the sector you’re looking at.

Remember, it’s about more than just keeping up with the competition. Your lifelong learning programme needs to be able to react to changes in the industry, be up to date with the latest technologies and innovations and will allow your clients to always be one step ahead of the competition. You should know the sector inside and out before providing a lifelong learning plan to companies.

Lifelong learning can be a great opportunity for both providers, employers and the broader workforce.

Establishing this style of partnership with clients can help you generate a reliable stream of high-intent students, whilst providing them with a wealth of benefits such as employee retention, talent acquisition and employee satisfaction.

If you’re curious about how you can take your workforce development and corporate training to the next level, get in touch with our sales team to discuss how Candlefox can help you.

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Claudia Reiners
Head of Strategy
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